Modern CRM products are able to operate consumer interactions and behavior within the whole customer lifecycle, embracing its integral parts like sales and marketing, digital commerce, as well as client service communication. The target audience of CRM software is not limited to medical establishments and scientific studying organizations. It incorporates insurance companies and specialized hospitals, like hospice care institutions. Such elements as pharmacies, biotech, and clinical research institutions are also included in the list of those who stick to medical CRM systems adoption.